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Required Reading

The Compromise Trap: How to Thrive at Work Without Selling Your Soul by Elizabeth Doty

Healthy compromise is necessary for accomplishing any meaningful goal with other people. But when your job presses you to betray your word, your principles, or other important commitments, it becomes profoundly unhealthy and deeply stressful. And it can happen even while working for an organization or leader you otherwise respect and admire.

Elizabeth Doty offers the antidote: redefining the game. When you feel pressured to play by rules that undermine your integrity, Doty shows how you can tap into six personal foundations that will allow you stay true to your deepest values and aspirations, so your work becomes more of a professional quest than a game. The Compromise Trap details a strategy that enables you to remain a positive force--for yourself and whatever you define as the greater good--no matter how difficult the circumstances.
[More About This Book]   Jun-06-2010

 

The Power of Many: Values for Success in Business and in Life by Meg Whitman and Joan O'C Hamilton

Having helped shepherd Ebay from a $4 million business to an $8 billion behemoth, former president and CEO Whitman reveals her methods in her debut, as much a memoir of her tenure at Ebay as a guidebook for struggling MBAs. Though timed to coincide with her California gubernatorial run, Whitman crafts an engaging and not altogether opportunistic narrative that spells out solid business values, a no-nonsense approach to work, and thoughts on corporate integrity centered around practical advice for employees, managers and business leaders. In an era of bloated corporate profits and downsized prospects for average workers, Whitman's sincere commitment to and insights regarding community-building are refreshing, and should prove helpful for entrepreneurs and voters seeking information about the probable candidate.
[More About This Book]   May-23-2010

 

Flip the Funnel: How to Use Existing Customers to Gain New Ones by Joseph Jaffe

Using the new "flipped funnel" model, together with a set of new rules of customer service and a revolutionary customer referral and activation process, you'll learn how to transform your existing customers into your best salespeople. In addition, Jaffe will explain how to best introduce and combine both digital and social media tools to boost your loyalty arsenal, deploy "influencer marketing" and implement word-of-mouth strategies that inspire your loyal, opinionated, and most vocal customers to become credible, persuasive, and influential endorsers of your products and services.
[More About This Book]   May-16-2010

 

Be Our Guest: Perfecting the Art of Customer Service by Ted Kinni

Whether they are called clients, customers, constituents, or, in Disney-speak, guests, all organizations must best serve the people who purchase their products and services or risk losing them. Now, for the first time, one critical element of the methods behind the magic that is the Walt Disney World Resort-quality service-is revealed in Be Our Guest. Even before Tom Peters and Bob Waterman profiled Walt Disney World Resort in their groundbreaking book In Search of Excellence, the most popular resort destination in the world enjoyed a reputation as a company that sets the benchmark for best business practices. Be Our Guest outlines proven Disney principles and processes for helping your organization focus its vision and align its people and infrastructure into a cohesive strategy that delivers on the promise of exceptional customer service.
[More About This Book]   May-09-2010

 

Playing to Strength: Leveraging Gender at Work by Alice E. Adams

Rather than focusing on how men and women differ, Playing to Strength: Leveraging Gender at Work describes how to build a more productive work environment based on what men and women have in common. Second, unlike other books on the subject, Playing to Strength is not an advice book for women employees, but a forward-thinking guide for managers and organizations who want to achieve the type of gender-balanced environment that brings out the best in both men and women.
[More About This Book]   May-02-2010

 

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